If nobody notices, is it a brand?

Before a brand can have meaning or value or emotional appeal, it has to do something special. After all, what isn't seen will never be remembered.

At Hinge, we encourage every client to explore the limits of their brand so that customers will look up from their ham sandwiches and take notice. Don't get us wrong, a ham sandwich is good, but a brand that engages people from the get-go is even better. Now, we don't sell sandwiches, but we do make pivotal brands that will turn heads on Main Street or at the deli counter. And we do the due diligence to get it just right.

So tell us, will it be white? Or pumpernickel?