New Hinge Website & Blog
Puts Focus on Clients

Hinge announces the launch of its new website at www.pivotalbrands.com. Hinge Partner Aaron Taylor explains that “Hinge’s prior website, built entirely in Flash, posed usability and search engine optimization problems. By creating our new site with standards-compliant Cascading Style Sheets (CSS), we are able to provide a more flexible and accessible experience for our clients. We’ve been extolling the virtues of web standards to our customers for years, and it was time to bring our own website into line.”

The updated site also features new content and a fresh new look that better communicates Hinge’s value to its customers. In addition, the revamped site offers two new features designed to strengthen client and community relationships.

The first new feature, called “The Joint”, is a client-focused platfform that will enhance the client experience. Clients will have 24-hour access to critical files, style guides and other brand assets through their online account. “By putting these resources online, it’s our hope that we’ll increase our customer value and satisfaction,” says Taylor.

In addition to The Joint, the new Hinge website steps into the new media arena with a blog focused on professional services branding. The blog, called “Hingesights”, will highlight current events and industry trends as it relates to marketing a professional service.

Jennifer Sterling, President of Hinge, recently moderated a panel at the Success in the City New Media Nouveaux Conference and believes, “Blogging is all about engaging your audience and creating a conversation. It’s not about reaching everyone – mass marketing is a thing of the past. Today’s market demands personalization and a connection with your consumer. A blog is just one way to help organizations do that.”

Located in Reston, Virginia, Hinge focuses on providing professional service organizations a complete solution for brand marketing and has been recognized as an industry leader. Their work has been featured in numerous magazines and trade publications and has won four “M” awards from the Washington, DC chapter of the American Marketing Association. These awards recognize marketers for “campaigns that demonstrate solid strategy, brilliant innovation, and positive return on investment.” From strategy to naming, logos to websites, collateral to standout promotions, Hinge is an integrated solution for organizations looking to stand out from the crowd.

For further information, please contact Andrea Morris at 703-391-8870