What we do

A brand is a flavorful mash of messages, visuals, and impressions that stick in the mind like a revelation. At Hinge, we offer a wide spectrum of services to give your new or retooled brand the greatest opportunity in the marketplace. From market research to differentiation and positioning strategies, we provide the due diligence and strategic guidance you need to make informed choices.

Our marketing counsel will work with your management team to craft a plan that is actionable and measurable from day one. And our skilled creative staff offers a highly differentiated verbal and visual approach to your brand. After your new brand has launched, we are there to help you preserve and enhance the value of your investment.

No two clients' needs are alike, so our services will vary with each engagement. Below is a list of core services that we use to build preference for our clients’ brands.

> Understanding

• Brand Audits
• Market Research
• Competitive Landscape Analysis
• Brand Articulation
• Focus Groups
• Differentiation Strategy
• Market Positioning

> Explaining

• Brand Strategy Roadmaps
• Creative Briefs

> Building

• Strategic Marketing Plans
• Brand Awareness Plans
• Message Development
• Name Development Facilitation
• Tagline Development
• Copywriting
• Logo Development
• Collateral Design
• Advertising Design
• Direct Mail Design
• Website Design & Development
• Brand Style Guidelines

> Looking Back

• Brand Asset Management
• Periodic Brand Reviews & Measurement