Celerity

With five offices from McLean, Virginia to Boston and little consensus about the business’s strategic focus, Celerity was an information technology consulting firm with an identity problem. And with expertise in program & project management, software engineering, and staff augmentation, the firm was having trouble defining itself in a coherent way. In addition to its strategic challenges, the firm’s visual branding was not conveying the highly credible image Celerity needed to build significant new market share.