Celerity

Hinge worked closely with a core team of stakeholders and staff to clarify the firm’s positioning and build a brand image that expresses the company’s future vision. We helped the leadership team understand how their seeming disparate services fit into a unified strategic approach: providing the people and processes clients need to accomplish their goals. We also researched the firm’s key competitors so that we could help them build a brand image and differentiation strategy that would improve awareness and solidify their reputation. A new logo and website anchor a brand image that takes this firm into confident new territory.