Yount, Hyde & Barbour

Yount, Hyde & Barbour (YHB), the third largest Virginia-based accounting firm, has built a loyal client base on the strength of their personality and customer-friendly business model. The firm was ready to expand into new markets, but its brand simply wasn't up to the task. Their business collateral was sparse, website undistinguished, and brand strategy disconnected. In addition, the firm was turning away work because they could not hire enough qualified staff to service new clients.