Yount, Hyde & Barbour

We spoke to clients and staff, investigated competitors locally and in markets YHB wanted to enter, then developed a brand strategy that would help them achieve their goals. Hinge created a brand image that conveys the firm's small-town values and big-time sophistication. Carefully conceived marketing materials, a new website, and advertising give YHB the tools they need to communicate their approachable brand of accounting services wherever they go. And to support the firm's recruiting efforts, we produced a campaign to promote this employee-friendly firm: ads, tradeshow display, recruitment brochure, and a detailed careers section on their website.